How high do I hang my art work

I was invited into the home of one of our customers last week and was over the moon with what greeted me.  On the walls were a collection of art works, correctly hung, each encompassing a particular aspect of family life. They included travel photos, a wall collage and two, feature photos of family celebrations. The collection was highlighted with two hero pieces of original art.  

I instantly felt the invitation to wander over and start a conversation with the owner. Being at eye height, it was easy to see the details of each piece. I could step up close to appreciate the family’s journey and share their memories.



Opinions may vary, but the one that is the most implemented is this:

Measure 1.7m up from the floor. Pin point an imaginary line, horizontally through the middle of your art work. Line this up at the 1.7mark on the wall.

In most cases, this is a good height for the ‘average’ adult to view an art work and appreciate the detail, composition and detail as they stand directly in front.

Artwork hung in a child’s room would be lower. A very tall adult and a very small adult sharing a home would work out the best height where both could be comfortable seeing the artwork and its detail.  A tall person could have the artwork a little higher.


Stand back and check the height at 1.7m to ensure that the art looks in perspective to the size of the wall. You may need to raise the artwork slightly, but not more than a few centimeters. On a very large wall, or a stairwell, a large abstract can be viewed from a distance and higher than a family photo, portraits or travel photos that require detail.


When designing and hanging multiple frames in a photo wall, the same rule applies.

Lay your collection out on the floor as to how you would like them to be arranged on the wall.

Pin point the hero piece. Create that middle, horizontal line in that piece and sit that line at the 1.7m mark on your wall.  This will anchor the collection and from here you can work other pieces up the wall, across the wall and maybe slightly lower if your photo wall allows.


When in your own home, hanging the artwork at the 1.7m mark on the horizontal also creates a relationship between the art work and furniture. The art is more integrated with other pieces of furniture in the room. Art work hung above a sofa should be low to the sofa to show the colour, texture and shape relationship between the two pieces. The space on the wall is above and around it, giving focus to the vignette created.


Most Art Galleries implement the 1.7m rule. However, when viewing very large art works, such as an old masters exhibition, the large art works require you to step back until your eye meets that imaginary, horizontal line through the middle of the art – that centre line should be directly in front of your eye line. It is then that the art work becomes focused and defined.

Art Galleries usually hang artwork at 1.7m from the floor to the horizonal middle of the art work.




Keeping these things in mind, I hope you have lots of fun hanging your art work. There’s no doubt that by ensuring the pieces are easy to see, the benefit is that people can enjoy them, engage in meaningful conversations and share your life’s story. In addition, you are adding a visual impact to your walls that helps to make your home a fun place to be.

Jen Hutchison


Coastal Framing and Design 2019.

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Coastal Framing and Design


Suggestion: Frame with a white mat at 80mm wide, and an aqua, inner mat at 5mm. Add a blue 30mm timber frame to give the art work a good boundary and finish in perspex for safety and lightness in a child’s room.

I love the rawness of little kids art. The circles with long sticks coming down – a child’s perspective of an adult as they look up at Mum or Dad’s face. Or the little ‘m’ shapes that represent a bird or a wobbly square for a house. Some things never change and as a teacher of visual arts for many years, I cannot understate the importance of valuing and showcasing your child’s art work to make it part of your home decor.

It was always rewarding, when at the end of term, the children skipped off home with their portfolio containing the terms art work. Pastels, watercolours, acrylics, collages, photography……Sadly, only a tiny percentage of that work ever made it to a wall with most of it going either under the bed or in the bin. (Kids are honest when they are talking about that stuff – straight from the heart).

We need to give kids valuable messages about their art work because it tells their story. When art is a true creative process, it becomes a visual document and a window looking into a child’s wellbeing. Feelings such as happiness or sadness, can be reflected in art work. Personalities shine through as young children may only paint with one colour time and time again, scribble passionately with abundant energy, paint rainbow after rainbow or only ever use black. Some love to mix all the colours, (the little risk takers), to see what happens. When a child starts with ten bright colours and ends up with a soggy page full of brown, consider it a successful creative experience!

Here’s a few tips to show your child that you value their art and their creativity.

Take time to share the story of a piece of art. Discover the story.

Select one favourite piece of art work each term and frame that. Make it a masterpiece in the family room, kitchen or wherever it is in full view. Blue tak some of the other pieces to the wall in the loo to make a fabulous collage. The colours stay good for years, as there is usually little light in this room.

We have several customers that alternate between a custom frame and an off the shelf, less expensive option. These ready -made frames come in standard photographic sizes, but its OK to loose some art work or crop it down. Some of the kids art work is huge and a smaller composition, within a large work, can look fabulous and be more practical.

Suggestion: Frame this with a white mat board at 80cm, a white or oak 20mm timber frame and
UV TruVu conservation glass.

If you are wanting to preserve the art work for many years, opt for a custom frame. This is a really professional look and genuinely allows the art work to shine.

Here the art work is placed behind an archival mat board to give space and protection. Select a quality moulding, or frame, that will match your home and compliment the art work. Conservation glass is required to protect the art against light which will ‘yellow’ the paper over time and make it brittle. The back of the frame is sealed with framer’s tape so there will be no air, no light and no acid found in paper products. This prevents mould, moisture, spotting and yellowing over the years.

Hang the art work a little lower than usual so that your child can see it and enjoy it.

Gallery Hanging is the centre of the art being 1.7m up from the floor where the eye can rest in order to view the art work. You may consider a tracking system such as ARTiTEC for hanging art work. This prevents lots of holes in your wall.

And don’t forget, we are all artists. Be interested and sit down next to your creative little cherub and get them to teach you how to draw and create wild and wonderful things. It’s just a matter of having a go. Use your imagination. Love what you do. And share your story.

Click here to learn more . Or call now…


Designer, photographer

Coastal Framing and Design.

WINE, ROMANCE and a Change of Scenery

I love living here on the coast with just an easy five minute walk to the edge of the thumping Pacific. But every now and then I hanker for a change of scenery.

The mountains beyond the M1 with their winding roads, rainforest glens and tall timbers, offer a reprieve from the coastal sand, salt and ocean environment.

On the last Long Weekend, (Queen’s Birthday in NSW), we headed inland for a quiet getaway into the cool climate, wine region of the Granite Belt. Our signed Coastal Framing ute took easily to the back roads, heading along the narrow scenic roads to Rathdowney, Woodenbong and into Ballandean. (Stanthorpe/Applethorpe).

The stone rendered ‘Vineyard Cottages” were ideal for a romantic weekend with its cosy warmth and electric blankets.  With the bespoke, on site restaurant in a quaint little church, we enjoyed the open fire where we sipped wine and critiqued the not so great art work. The space was cosy and fondly reminiscent of our southern winters.

A little history……

It’s always a treat to find a new place and exploring this wine region brought back the nostalgia for us. Rex is a horticulturalist and vigneron by trade and growing grapes is his specialty.  Back in South Australia, in the early 90’s, he changed career direction from being a partner in the almost 100 -year -old family Nursery business, to become a cellar hand in a newly established winery.  It wasn’t long before he partnered with a well- known and reputable South Australian winemaker and set about planting and establishing vineyards in the area.

Rex established and nurtured forty hectares of grapes in both the Coonawarra, Joanna and Wrattonbully regions of the Limestone Coast.  The terrain is known for the Terra Rossa soil, sand over limestone, which is a harsh environment often dotted with underground caves. With his extensive horticultural background, Rex was able to successfully grow Riesling, Pinot, Merlot, Shiraz and Cabernet varieties where they had never been grown before. When the grapes were in their third year, Patrick Tocacui the winemaker, and Rex the vigneron launched Patrick of Coonawarra as their boutique wine label and cellar door in the region.

Back to our romantic get-away…..

So with plenty of know-how when it comes to wine, we headed off for this holiday weekend somewhat cocky with the parochial belief that Coonawarra and South Australia is the one and only wine region for those full bodied and tannin rich red wines. Nothing could compare. However, after a few tastings, we were pleasantly surprised to discover those of the Granite Belt were not only well structured, but in many ways equally as good as those from our southern regions.

Around the Ballandean area, there is a great boutique collection of vineyards and wineries that are small and independent.  As a collective, they come under the tourist trail known as the Strange Bird Alternative Wine Trail. The stories, history, talent and the finished wines are exceptionally good.  Exchanging vineyard stories with the vignerons and wine makers are always a treat for us as we can talk the talk and compare notes from past experience.

As usual, when one travels the road with Rex, there is a detour.  Homeward bound, we turned onto an unsigned, dirt road which led to the Queen Mary Falls.  A picnic area with marked walks was inviting and after discretely swigging wine from the bottle and using a twig to cut some cheese and pate, (we were unprepared for a picnic other than we had our fridge in the back of the ute), we set out for a bush walk.  How spectacular in this drought -stricken area to discover that the falls were abundant with water. The hour long walk around the cliff top leading down to the bottom of the falls where we were rewarded with the spray of the falling water, was exhilarating. Then the pay back came as we headed up the hundreds of steps on the other side, when my only motivation was to burn off those weekend calories.

The cool climate of the Granite Belt was an easy escape into a ‘winter hinterland’.  I was easily able to immerse myself into the landscape and capture photos that were a respite from the more familiar bright light, coastal scenes.  Grey granite boulders balancing on hill sides,  eucalyptus, paddocks of grasses, horses and cows, vineyards and the beautiful garden of the cottages found themselves as digital files in my Canon 6D.

Find  photographs and prints of the Coastal Framing Collection  here at PINTEREST.

Many of us live on the coast and understand the beauty and significance of the coastal environment. We don’t have to travel far to find variety, diversity and inspiration.

With a change of location, we gather new stories, meet new people, find new energy and create memories that enrich our lives.

If you get the chance for a quick get-away, consider the Granite Belt wine region. Take a few days to be amazed.  Don’t forget your camera and a good pair of walking shoes.

PS:  And a wine glass or two, a knife and a plate for the cheese and pate!

If you have a collection of holiday photos on your phone or camera, consider this offer:

Special Offer Print and Frame Packages here

Order Now.




ANZAC DAY Framing Coins

When I think of ANZAC DAY, I think of medals and marches that stir the soul. Today I was sorting through my coin collection and as I studied the coins, I was drawn to those that were of Remembrance and of the ANZAC story.  I always look out for the specialty,  minted coins that commemorate different events in our history. Today, I photographed  the ‘tail’ side of the coins with my iPhone so I could enlarge the image on the screen.  I was truly surprised at how lovely these designs are and how important they are in preserving our history and telling the story of our nation’s past.

I’ve been collecting coins at random for over ten years.  When our Grand daughters were born, I revved up my enthusiasm for collecting them because I could see that they would possibly be something of the past before too much longer.  Now, with the blasting movement of Bitcoin and its fast-paced relatives, how right could this be.

I love the magical jingling of money in my pocket and the feel of the dollar coin on my fingertips, feeling the embossed patterns.  Most of all, how can we replace that unique, greasy, street smell of money that will be taken over by the cryptic currency of cyberspace.  Another tangible commodity lost forever.

Learn More


My favourite is the five-dollar coin, showing Simpson and His Donkey, 1990. Then the two-dollar coin of Remembrance, 2013.  My challenge now is to find the Remembrance Day coin with the red poppy at the centre.

The Flanders Field coin is exquisite with the red, circular centre 2016 and the ANZAC 100 years Remembrance coin is a modern, symbolic design and crisp in its appearance.

Weary Dunlop, with his head bowed, on the fifty cent coin of 1995, is touching in its simplicity.  Likewise, the fifty cent World War 11 Remembrance coin of a family being united after the war is a simple, yet powerful image.

The twenty cent piece 2005, “Coming Home” World War 2 literally caused me to tear up as I remembered my uncle Jack, a lively young lad of 18 whom I never knew because he went to war and did not come home.

Who would think that our money would carry such intricate and important story lines of our nations.  Consider the loose change we carelessly toss around or give to a brave busker, the coins we donate to charity or buy a coffee with, the silver ‘change’ we  pop into the kids money boxes or the loose coins we place on the bar to celebrate the end of the week with a cheeky beer or wine.  Now I’ve got you thinking.  Maybe have a quick look to make sure the coin is not a collectable.

Every time we exchange a coin, we are spending more than money.  We are passing on a piece of our Australian history or a beautiful art work depicting our flora and fauna.  This is a tiny statement of our culture so let’s celebrate the artisans that created the coins, and preserve the coins the best we can. 


Custom framing of anything worth preserving is the best way to achieve long term protection against light, mould, damp, handling, and the keepsake getting lost.

I grouped the ANZAC DAY and war themed coins together and played around with some designs. I  could see how these would make a statement on the wall and start conversations with family and friends. By framing these coins in a custom frame, I would also be preserving them for future generations.

I just need to select a colour mat, a family photograph, a red poppy design or an attractive backing paper to mount the coins onto. Rex will use a reversible glue.  Then a box moulding to provide depth will make the frame strong and attractive. There is so much enjoyment in designing something so special for your walls at home.

I have remembered that my father had a collection of food ration tickets from World War 11 and I have a beautiful photo of red poppies from my mother’s garden.  I will consider these for framing in my ANZAC collection.


If you have a ‘coffee jar’ of coins, I urge you to go through them, or let the children have fun sorting them.  Some lead pencil rubbings over baking paper is also a great pastime for kids as it details the art work and designs.   You may like to frame some of the rubbings of the coins for an interesting art piece for their bedroom.

Learn More Pinterest making Coin Rubbings

You can  source collectable coins from the Post Office, or On line.  On closer inspection, I’m sure you will be surprised at the stunning designs and the application of the prints and motifs on the coins.

2018 ANZAC DAY REMEMBRANCE COIN – Learn More   If you have one of these, I would LOVE to see it.


Be inspired to give your family a gift for this special day by custom framing a small piece for the wall and keep those memories alive for the generations to come.

Memorabilia from our Workshop

See our workshop examples 


Lest we Forget







Pantone and Pansies



Our Grandfather lived with us when we were kids.  He thrived on Club Chocolate, sipped a nip of brandy in warm milk at bed time and rolled his own Drum ‘rollies’. He died at 95 fit as a fiddle. Pa, as we called him, also planted, tended and grew the most spectacular and productive gardens that surrounded our house.

The back yard was the place for the large veggie garden, the pumpkin patch and the potato patch. In the centre of the garden grew passionfruit, winding up over trellises that would be laden with the deep purple fruit of summer. (One year a herd of stray dairy cows wandered in during the night and ate the lot). The front of the house was formalised with gardens of dahlias, camellias and lilies and bordered with mass plantings of pansies.


The pansies, with the purple, yellow, burgundy and mauve colours and soft velvet textured petals were my favourites.   I would bob down to the borders of pansies and find the butterflies painted in the center of the flowers.  I was totally in love with these flowers. Pa would let me pick some every now and then and they’d go into a special, brass vase with the wire squares on top which supported the delicate pansies, so they could be shaped into a perfectly rounded presentation for the table.  Viola!  Purple has always been my favourite colour.


So when PANTONE announced the colour of the year  – Pantone colour of the year 2018 – ULTRA VIOLET 18-3838 

I was excited!


Each year since 2000, Pantone has created a colour that sets the trend for graphic designers, printers, painters, interior designers and any industry working with colour.  Ultra Violet was selected for this year by Pantone as it represents originality and ingenuity.  Their reasoning was that with increasing global interest in our universe, planets and exploration, Ultra Violet and other purples communicate the language of the cosmos and stimulates us to think about our future.

Click the pansy icon to Read more about PANTONE and how it creates the universal language of colour.


Flowers and their colours also evoke meaning and emotions and have a language of their own, known as floriography.  The deep purple colour of my childhood pansy is believed to evoke spirituality and sparks a touch of fame and ‘royalty’.  It is energising and pop star PRINCE used it well to promote his individuality and charm. The pansy flower itself is known as thoughtful and ‘pondering’ and in early Victorian times, pansies were often wrapped in a bundle of spices and herbs to be given to a loved one as a coded message as ‘words unspoken”.

And whilst you tell me you don’t follow trends,  last year saw a significant shift of art-based greenery, leaves, landscapes, palm trees, plants and nature coming in to be framed at the framing table.  The 2017 Pantone colour of the year was ‘Greenery”.  Trendy or not, we live in a complex world and we follow what we see and desire what others have.

From now on, take note of all the Ultra Violet advertising, bill boards, fashion, graphics, magazine articles that are featuring Ultra Violet.  Before long, you will be loving this colour!!


Click the pansy icon to learn more about the psychology of TRENDS



Here’s my tips on how to (easily) incorporate Ultra Violet, or any colour you love, into your home décor.


Focus on Accessories that are relatively inexpensive and can be changed around. Small amounts of the same or similar colour spread throughout your home offers the design element of ‘harmony’.


  • Look for pots and vases, cushions, bathroom towels, tea towels, rugs and throws, table settings, outdoor umbrellas, flowers, bowl of passionfruit, and most effectively, ART work. Prints on line, gallery walls, artists, nostalgic photos or art work you already have can be reframed with a little ‘colour pop’.


  • Visit our showroom for inspiration: We’ll be creating ongoing displays that highlight this theme over the next few months.  Everything showcased is available for you, or you may like to create your own custom order to size and colour to suit your home décor.


  • Consider my library of my photographic prints and art works that show diversity and offer a range of styles. I’ve included a range of black and white art works that look sensational teamed with ultra violet and purples. Images can be printed and framed to your required size.


  • Have fun at our framing table with your framing designs: We will be showcasing the latest releases of copper, silver and the metallic mouldings that accompany the richness of ultra violet.  Mat boards in shades of mauve and purple can be accented under white and gorgeous textures can be added for a professional designer styling.  The options are only limited by our imagination.


My mother, (now at 91 years of age and born in the same year as Queen Elizabeth 11), continues to  bring me joy when I visit her in Ballarat.  Each winter she grows the rich, purple and violet pansies in little black plastic pots on her back patio.  I have a photo of them, (the one on the click icon), that I will now print, frame and hang on my apartment wall.  Easy.


I invite you to have fun with colour, any colour that you love, in a way that is joyful and will enrich your life.


Click the pansy icon to find Pinterest Inspiration Interior Design with Jen

Your Truly and Trendy,


Let your Art Talk .. and Walk ..

The art work you hang on your walls shouts your personality. It tells you and others about your style, what you like, where you’ve been, what is important to you.  It adds colour, fun, memories and delight to walls that could otherwise be bland and uninteresting.  So over the summer, when the kids, parents or friends come to stay, is a great time to revisit your art work.


Read on for my story..


Its that time of year again but this year its just a bit more special.  Our two sons, wives and granddaughters are migrating from Melbourne up to us on the coast for a family celebration for the Christmas season.  Yay…..Rex and I are pretty excited as it will be the first time in 4 years we’ve had Christmas up here on the coast.


With that of course comes the excitement of cleaning up the apartment, renovating what we can and swapping, de cluttering and ditching what we deem ‘junk’. Then we can do a few Christmassy things to make the place look like we mean business.


I was thinking that once upon a time, as newly marrieds, we did the same when our parents came to visit.  We’d make sure things were in order as we aimed to prove that we were on top of things in the domestic arena.


Now this practice has flipped, and its when our own grown up toddlers and “no care” teenagers come to visit with their gorgeous wives and kids, that we continue the natural desire to have our home looking its best.  Our parents are now too old to care.


But in the fun of it, we do realise, that at the end of the day, its not what the place looks like but rather the warmth, the feeling, the connection to place and space and the love that oozes from when the family step into our home.  And it’s your art work that can help achieve this.

Here’s a few tips on how to get it all happening…


I was talking with the famous photographer, Ken Duncan recently and he was saying, quite prophetically, that changing your art work around should be like changing the sheets on your bed. I took that as just do it regularly…Here’s what we do.


First things first:  Stand back and look – really LOOK at all of your art work and other collections you have on your walls.   How long have you had it in the same place?

Like my aged mothers said when her washing machine broke down recently. …”I just bought that machine.. It’s not that old.”  And then the date, written on a band aid on the side of the machine recording the year of purchase, 1994!!  Good one Dad!


So back to the art work – Take ALL of the art work off the walls from your entire home, apartment, and place it in one space so you can see it.  YES!  ALL of it.


Next wipe away the dead, and live spiders, the webs and gecko bits from the walls behind the art work. Check the backs of the art to ensure tapes are secure and while you’re at it, clean the art work with glass cleaner and a soft cloth or paper towel.  Don’t spray directly on the art work but onto the cloth, then buff.


Now, look carefully at your collection and HIDE anything you don’t actually like.

Be Brave!!   Less is More. Go on, set it aside so its OUT, at least for now.  You may consider re-vamping it later with new mat boards, a new up to date frame and new glass.  A January project!!


Now here’s the fun bit.  Swap your art work around.  Have a PLAY.  Its about putting the love back into your walls. Just try placing it in different settings.  Place the art on the floor, hold it up, take a phone photo, just play for a while.

Zoom down to Bunnings for those few extra hooks.  WallMates are the bests for gyprock walls or you may consider the kit form, ArtiTeq gallery system that we stock.  This Arti Teq system is easy to install and will allow you to change your art frequently, adding in and replacing without hooks or holes in the wall.  Its ideal for a rental property.


Learn More


Then there’s the ultimate:  Consider leaving a spot for one or two new pieces of art work.

Here’s what I’m doing to add the love.


I’m printing off 8 family photos that I’ve taken over the past year and popping them into ready made, off the shelf frames from Coastal Framing and placing them on a shelf in the spare bedroom.

The kids will love this.  The photos are not in their face on a large wall but something to start a conversation with in the guest room.


I’m printing two of Rex’ favourite and quirky USA photos as 400mm x 600mm to add to the wall in the family area, and framed in oak. I was thinking of a photo wall but have run out of time for now. That will be a January project for us.


And because I can, I’m printing a large 1400mm x 500mm of my favourite beach photo collection from Casuarina, to frame with Perspex to hang over the bed as a ‘bed head’ in our newly painted bedroom.   I think I’ll print it in black and white.  And I’ll probably sneak two of my ‘Beach Shack” photos from my collection that are hanging in the Gallery from the Bubble and Browse exhibition. (If they don’t sell).


So with our existing art and a few new pieces, the whole place looks fresh and inviting.


If you would like to add original, local art to your walls, or a print ready to purchase off the wall ready for Christmas, visit our showroom and Gallery for a selection of art work for your home. Our recent Bubble and Browse exhibition has had additions, ready for you to buy for Christmas.


View the BUBBLES AND BROWSE exhibition photos
Click here to View Art in our Gallery


Now to find the Christmas tree, the lights and the Nativity scene that we’ve had in storage somewhere over the last 4 years.


Rex and I wish you a Happy Christmas Season and whatever you believe and whatever you do, be grateful for what you have. Feel the love of friends and family and enjoy this annual celebration time given to us via the first Christmas from ancient times, so long ago.


Enjoy the season, get your art talking and celebrate with happiness.


Rex and Jen.







How to Nail the Perfect Gift

During the year, we have opportunities to give the people we care about gifts.

How do you give something different, clever and more meaningful than the gift you gave last year?

Let me share the secret. We can help you create that unique, personalised and ‘tear jerking’ gift that holds a memory, looks great on the wall and becomes so personal that tears are almost guaranteed!!!


Let me share a story from around our framing table, of how this can happen for you.


Sharing stories from around the framing table can be both joyful and sad. However, in recent weeks many have given me a great insight into how people celebrate at this time of the year. The common thread is that families have needed to evolve in the way they celebrate Christmas. Our families grow with new generations, we may need to accommodate blended families and many of us have to think of ways to overcome distance and isolation as adult children move overseas and away from home.


Last week I was sharing one of these stories with a customer as she collected a beautiful art work we had refurbished for her home in readiness for Christmas.


Every year for the last 2 decades or so, her family has two traditional celebrations.

One where her offspring get together as siblings, over a weekend near to Christmas.  They meet without their partners and children, and have a ‘free for all’ down right earthy no secrets, get together.  Brothers and Sisters unite!  It may be a dinner with a sleep over, and sounded to me like a very ‘fun’ grown up kids ‘play date’.  This is referred to as “The Siblings” celebration.


The second celebration is when the siblings’ partners and the grandchildren, and now the 3 great grandchildren, get together with her, without their partners, (her offspring) to have a hosted, themed dinner followed by a sleep over in her home. What a great way for parents to enjoy their own children’s partners, grand children and great grandchildren without the actual kids around.


This year, our customer is thinking outside the square as to how she can accommodate the family in her new, small beach apartment. For many of us, (and Rex and I included), a small beach side apartment is great for one or two, but where do the kids go when they come to stay?

(In other stories, I have learned that that some customers have the same problem and book their kids and their families into local resorts…. They say its more economical than buying a bigger house and it saves on mortgage!)

So back to my customer.  I heeded her wise words:
“Christmas does not need to be fancy.  It is full of family, memories, talk, and fun where you create another beautiful memory to keep in the hearts and minds of the people who share it with you”

That’s why this year, the custom framing of special family objects, photos and memorabilia is on the radar.

I love it!!   And the other bonus is that a custom frame can tuck into the 20KG of luggage when the kids are flying home!


So if you are looking for that perfect, unique and special Christmas gift this season, consider a custom frame around something special from your family treasure trove.

Here’s a few ideas to get you started:

  • A piece of child’s art work – cut into a heart shape.
  • Theatre programs and tickets
  • Special Music that signifies a special moment (buy it on line)
  • Old Wedding photos of grandparents, parents and family
  • Tea towels
  • Christening gown, ballet shoes,
  • Baby photos
  • Your own wedding photos you still have on the USB
  • Number plates off his favourite, first car
  • His first drum sticks
  • LP covers from years gone by
  • Concert tickets
  • Jerseys and sporting memorabilia
  • War medals left in the drawer
  • Needlework, doilies, handkerchiefs,
  • Money – coins or notes from a travel trip – the honeymoon
  • A photo of a pet, dog, cat……
  • A beautiful photo or print – many available in our gallery
  • A print and frame package from our print studio – family photos
  • A restoration photo of days gone by. Printed and Framed.

The perfect Christmas gift:  Celebrate with heart and soul.

Love it.  Frame it.


Jen and Rex.

The Mystery of the Jersey Number



WITH another winter season of football coming to a close, I can feel your excitement as you grab your favourite jersey and race along to the Picture Framer to get it framed. You’re about to preserve the odour, the colour, the sweat and tears of the games, and the NUMBER forever!!

So how important is the number on the back of a football jersey, a basketball jumper or cricket jumper? Once I asked the question, I found myself researching the history of the jersey number.  Here’s a summary from my internet readings.


If you have a personal number on your sporting jersey, email me your story to add to the blog.


The most famous number in sport is the 23 worn by the greatest NBA player of all time, Michael Jordan who played for the Chicago Bulls.  Both Jordan and his older brother’s favourite number was 45. Jordan said that as his brother was older, he had seniority and the option to wear 45 so

“I just figured 23 was half of 45, roughly, so 23 ‘kinda stuck with me the whole time”.


Other incredibly talented sportsmen to wear the number 23 are Shane Warne, Lance Franklin and David Beckham.

In Women’s AFL the number 23 for the Western Bulldogs goes to Lauren Moorecroft.

Position: Key Defender
Height: 168cm
D.O.B: 4/5/87
Recruited From: Diamond Creek (VFLW)
Last Drafted: Round 13, Pick 101 (2016 AFLW Draft)
Debut: -Player Sponsor: Ruth Keily


Reliable and a great team player, Moorecroft is the quintessential hard-nosed, hard running key defender. Strong in the air, great in one-on-one contests and offering wonderful support to teammates.

Why did I choose the Western Bulldogs?  Its my 91-year-old mother, Emma’s, magic team. Being a Footscray girl from way back my mother is taking interest in the women’s AFL. In keeping with the successful number 23, Emma says that Moorecroft should have a Stella career in AFL.



We did!

According to the International Federation of Football, History and Statistics, the origins of sports numbers were invented in AUSTRALIA.  They can be tracked back to an Australian Rules game in Sydney, 1911. Here’s the story and for more information, click the link.


WHEN the Victorian Football League got under way back in 1897, the players did not wear numbers on their jerseys.

Strangely, jumper numbers were not ushered into the VFL until midway through the 1911 finals series.

These days, AFL numbers are often passed on to the new star of the club or the sons of former players. Gary Ablett Jr opted not to wear the number 5 of his legendary father but rather chose his own identity.



This year was the first year that all AFL teams had Indigenous jerseys designed for the Sir Doug Nicholls Indigenous Round played in May, 2017.

There is no doubt that sporting colours, designs and numbers are all becoming an integral aspect of the fashion industry, if not for appearance, identity, branding but corporate and industry gains. The jersey designs were amazing and when collectively viewed, stirred the soul.

SYDNEY superstar Lance Franklin was one of 10 players who changed his famous number for this game.

Franklin abandoned his usual No.23 Guernsey for No.67 to commemorate the year of the referendum that ensured indigenous Australians would be counted in the census and allowed the federal government to make laws for them.

No.67 also was worn by Brisbane Lion Cedric Cox, Collingwood’s Daniel Wells, Gold Coast co-captain Steven May, Giant Zac Williams, Hawthorn’s Shaun Burgoyne and Richmond’s Shane Edwards, who wore the number in the center piece of Indigenous Round, the Dreamtime at the ‘G match.

Other players, both indigenous and non-indigenous, wore No.50 to honour the 50th anniversary of the referendum.

In recent times, we have seen the power of numbers in a collective voice as the AFL players choose those numbers of political and cultural significance. As these are worn proudly on the backs of their jerseys, we discover the quest of our modern day sports men and women as they seek to celebrate history, make their voice heard and create new stories for future generations.



In the NRL, numbers are straight forward, representing a player’s position.

On the field, players are divided into forwards and backs.  The backs are 1-7 and the forwards 8 – 13.

The laws of the game recognise standardised numbering of positions. The starting side normally wear the numbers corresponding to their positions, only changing in the case of substitutions and position shifts during the game. In some competitions, such as Super League, players receive a squad number to use all season, no matter what positions they play in.

EELS change the numbers – A slight deviation from tradition.

Back in 2007, Each player to have worn the Blue and Gold jersey was awarded a unique player number as part of the Parramatta Rugby League Club’s 60th anniversary celebrations. Each year, the Eels continue that tradition whenever a player makes his debut.

I read that on 5th May, 2010 The NRL was to consider a proposal to allow players to have their own individual numbers on the backs of their jerseys.

As far as I know, this hasn’t happened as yet and the NRL retain their traditional method of allocating player numbers.



The great NBA players have come to be identified by their jersey number. For instance, we all see No. 33 when we reminisce about Larry Bird or the No. 32 when we think about Magic Johnson.

We also all may recall how Michael Jordan made No. 23 a mystical number.

Many reveal that the number they wear goes back to their first team. Others honor a relative or basketball idol with the number they wear. And some have their own esoteric reasons – birthdays, a family event, special verse, prose, book page number, lucky number….

Kyrie Irving apparently picked number 2 out of a hat. A ‘random number with no significance” he said.

But for others, the numbers they wear might hold a great deal of meaning.

In basketball, famous player, WADE chose his number for this reason:

“The No. 3 is a significant for Wade, and the number has become a common thread in his life. Wade, a devoted Christian, picked his jersey number in honor of the ‘Holy Trinity.'”

No matter the reason behind the number, quite a few No. 3s have excelled in the NBA.



In Soccer, the reason behind the printing of jersey numbers is simple: it helps referees and fans distinguish players on the pitch.  Numbered shirts were first worn in professional football by English clubs Arsenal and Sheffield Wednesday in August 1928. At that time, starting players were wearing numbers 1 to 11 according to their positions on the field, and higher numbers for substitutes.

Fixed numbers assigned to each player, called squad numbers, for the duration of a competition was introduced first during the 1954 World Cup. 40 years later, The Football Association (governing body of English football) abandoned the required use of 1-11 for the starters and squad numbers became the rules during the 1993-94 English Premier League season. Nowadays most of the top football leagues in the world adopted the squad numbers system.


Because the assignment of jersey numbers by football position is a tradition and not a rule, teams are free to give numbers to their players as they want.

Assignment by alphabetical order:  During 3 consecutive World Cups (1974, 1978, and 1982) Argentina numbered the team alphabetically by surname


In SOCCER, the fans are dubbed the 12th player because their support is equal to having an additional player on the field. Some football clubs that received strong support from fans, retire the number 12 jersey to honor them.

Thus, Fenerbahce, RC Lens, Bayern Munich, Feyenoord, Portsmouth, Dynamo Kiev, Lazio or Zenith St. Petersburg are some of the clubs where the number 12 has been permanently withdrawn to pay tribute to the loyalty of supporters.



So player numbers have a range of significance. From allowing umpires and the supporters to easily identify players on a team to supporting a players story, the number means everything.





How Beautiful was my Grandmother

Inspiration for Brides  Click here to discover inspiration for the modern bride


Inspiration from Days Gone By


Last November, our son was married and his bride decided at the last minute to ask family members, from both sides of the family, for a photo of themselves on their wedding day.  Other generations were discovered in the mix as we dived around in long forgotten albums and boxes.

The bride then placed these photos in simple frames on a mantle where, as we walked into the reception venue, we were greeted by the smiling faces of present and past family members on their wedding day. Two combined families of brides and grooms!


What a cultural story – Two families with different heritages united in the similarities of their wedding celebrations. Its hard to explain the feeling but that sense of identity, belonging and the immediate interest and stories that were found in that small space during the evening connected us, wound back the clock and gave us a perspective of where we exist in time. As we stepped into the future with our new bride and groom, the photos brought joy, memories and soul to the occasion.


Keeping our family photos in good order is part of our legacy.


I particularly loved the photos that were pre – colour film (1945) which are hand painted and finished.  The subtle colours of pinks, blues, yellows and greens were often painted to show the colour of the flowers, a head piece or part of the wedding dress.


It amazes me that people bring these beautiful photos in to our showroom to be framed and don’t realize the historical value of these as an art piece, as well as a valuable family memento.


The so-called golden age of hand-coloured photography in the western hemisphere occurred between 1900 and 1940.

By the 1950s, the availability of colour film all but stopped the production of hand-coloured photographs. (Wikipedia)


Have you discovered any of these hand painted, valuable family photos in your albums or photo boxes?  Any pre digital photos need to be stored correctly to ensure they survive the generations.

  • Keep them out of any light and air
  • Store them in a sealed space so damp and mould cannot get in.
  • Don’t let them touch any wood, paper or other acid products that can cause ‘foxing’.


These photos become fragile with light and air, so the best way to store them is in a custom frame. It covers all of the above criteria to ensure they are in good condition for future generations to enjoy.


So, to help you on your journey to save, enjoy and keep your family photos as part of your story telling, we now offer photo reproduction through digital imaging.


You may like to bring in one or two of your favourite family images to have reproduced and re framed to begin your family story.  Young children delight in pictures and stories of family occasions.


You can give your old photos a ‘lift’ with a new frame to suit your modern house décor or keep them in a more traditional look. When you choose a custom, conservation frame it will keep your photos in good condition for generations to come.


We also offer story boards of your family photos, complete with text that you may like to add. We can print these to canvas for a more casual look in your beachside home.


Keeping it in the family….about the family….for the family…

Warm regards


The Affordable Art Collection

The Affordable Art Collection

Featured Art – Latest addition to my collection:  “Cracks in the Pavement” multi media on canvas by local artist Jane Hoggard.


We’ve all thought about art collecting at some stage.  We’ve had visions of grand houses with extensive walls being adorned with masterpieces that extend from wall to wall, ceiling to floor, with ornate and layered framing that all scream out ..”Hello … I’m a famous art collection”.  And of course, we think of the security that goes with it, and the insurance policy.

Whilst some are fortunate to be able to do this, an art collection doesn’t have to be big.

Here on the East Coast, we live in a culturally enriched environment saturated with art of many forms. If you keep your eye out, art collecting can be easy, affordable and enjoyable.

Here’s a few tips I stick to:

  • The best collections start small and are gathered over a period of time.
  • Don’t be afraid to select small pieces.
  • Your collection should include only those pieces that truly sing to you. Love what you buy.
  • Choose a theme – like coastal, environment, abstract art, figurative, drawings, indigenous, female artists, male artists…..
  • Make sure it fits your space and  your walls and that it looks good in your home/office. You have to live with it.
  • Visit your local galleries, art space and places like Coastal Framing and Design to find the emerging artists whose work may increase in value.
  • Learn more about art or do some yourself – join a group, do an online course so you can articulate features about the art.
  • Set a budget – plan to spend money on art and go about acquiring the pieces you can afford.   Think limited edition prints, post cards, framed or unframed or that one, special original.


In the past, like ‘back in the day’, Rex and I have had large houses with the luxury of large art works with big frames being the feature. Living in a small regional country community, we’d go along to our local art exhibitions to feast on the scones, cucumber sandwiches and tiny quiches, washed down with bubbly.  Everyone knew each other and it was always polite, if not expected, that you would purchase a piece of art.  In some cases, you’d arrive early to get the red dot on the art work you wanted.


Our art collection is not extensive but we have a personal connection with each artist.  They include Rod Bax and Russell Morrison, two great South Australian artists, whose art is now recognised globally.  They were a good investment, affordable at the time but greatly increased in value over the years.

These works are presently in storage until we have bigger walls to hang them on and of course, a framer who has the time to update them with a conservation frame and a more modern look.  It’s a good idea to swap the art work around from time to time to allow them a ‘rest’ from your walls and a time away from the light.


These days, just like many of you here on the coast, we have a small apartment near the beach.  The walls spaces are fewer and the window spaces larger.

However, this doesn’t stop me pondering the eye catching work of our local artists. I’m not fussy about how popular or famous these artists are.  If a small piece resonates with me, I ask if I can purchase it.  Alternatively, we check out the local galleries and coffee shops as this often presents the opportunity to discover an unknown artist.  I often buy the printed gift cards, or limited edition prints that are available as these can all be framed for interesting pieces.

One of the best things about working here at Coastal Framing, is meeting many artists and experiencing their amazing work. Whether it’s photography, original art, sculpture, 3D or limited edition prints, it’s always exciting and inspirational to hear the artist’s story and learn about their journey. We are honoured to frame their art work and we have a discerning selection in our apartment.


Our art work collection includes:  Suzanne Healy, Ian Tremewan, Lorraine Abernethy, Kathryn Cleland, Rosemary Upton, Phil Barron, and Jane Hoggard.  Most of these artists have exhibited at the Murwillumbah Regional Gallery, many of them after I had recognised their talent and added their work to my collection

So if you are starting out here on the coast,  procure those art works that appeal to you for whatever reason. Support the local artists as this is their work.  For many, it is their living.  And who knows?  If you choose wisely, your art collection may increase in value over time.

When you go to your next exhibition, gallery opening or a gallery visit, do yourself and an artist a favour by just acknowledge something….whether purchasing an original, a print, a card, or simply making the time to give a comment, or add a review on social media …..

 Buying art adds personality to your home.  Always thank an artist for adding something special to your day.


Here’s a few local artists that I am keeping an eye out for:  You can Google them all for more details. 

  • Helen McCullough – Fenton and Fenton
  • Leah Thiessen (Art Piece Gallery) Dirt Music latest framed art work.
  • Jane Hoggard – Murwillumbah Art Trail and Coastal Framing and Design
  • Phil Barron – Murwillumbah Art Trail
  • Trish Callaghan – Murwillumbah Art Trail
  • Rosemary Upton – D Bar Gallery
  • Jo Biles (Banana Lounge)
  • Barbara E Bear – Illustrator Tyalgum
  • Matt Ottley Limited Edition Prints – Illustrator of books- Teacup/Suri’s Wall Uki


MURWILLUMBAH ART TRAIL – Get started with your collection!   May 25th – May 30th.

Trish Callaghan in the Sugar Beat Cafe and Coffee Shop

Jane Hoggard in the Pink Tavern

Phil Barron – M-Arts .. ‘quirky artist’s studios that are created in an industrial shed where art lovers can come view and buy art”. 

Jo Biles –  M-Arts

Yellow Brick Studio is also a great supporter of our business. 



And then there’s the photographers… I’ll talk about them in another blog.


Happy Collecting for now